NatureMaker has appointed SoftMirage to its marketing account following a review of SoftMirage's integrated capabilities. NatureMaker plans to increase its internet presence and build online marketing campaigns. NatureMaker located in Carlsbad, California has assigned SoftMirage advertising, sustainability marketing, and website responsibilities. SoftMirage will oversee the bulk NatureMaker's marketing spending. SoftMirage was provided introduction to NatureMaker's management team through both companies association with the Southern California chapter of the Luxury Marketing Council.