GenNext New World of Mobility is a Reality

Posted by Steve Pollack     No Comments     Tags: Applications, Branding, Marketing, Mobile, Website Design
2/19/10  Youth of today do not use email much unless they want to attach something or contact a dinosaur like me.  They text or IM.  When sending text or instant messages is too much work, they post to all of their friends at once, on Facebook, MySpace or Twitter.  I have observed this first hand and [...]
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2/19/10  Youth of today do not use email much unless they want to attach something or contact a dinosaur like me.  They text or IM.  When sending text or instant messages is too much work, they post to all of their friends at once, on Facebook, MySpace or Twitter.  I have observed this first hand and as marketers, here is all you need to do your own focus group.

Go to any mall, high school event or college dorm and watch as ”GenNext” conduct  multiple IM sessions, search for info or music, watch TV, do homework, respond to text messages, and talk on the phone all at the same time.  Today’s youth are driving the mobile revolution and they actually believe they will die faster from mobile phone deprivation than if they stop breathing.  Computers are important; mobile phones are basic necessities.

As we make the switch from mass media to internet to mobile everything about communicating with “GenNext” has changed, it has made their messages to each other just as important as our messages to them. This new audience needs speed, is bombarded with media, talks to each other constantly, and gives lots of feedback that they want to be heard.  Thanks to today’s technology, we can now address each of them individually, and even know where they are when we send them messages. Marketers had better understand the technology that makes all this possible. We need to be fast, interactive, mobile and individual. We need to know what will capture their attention in the seconds available so they’ll see our messages at all. This is pretty hard to do, and the mobility and technology of today’s phones makes it even harder. But the precision and individuality of mobile devices also makes it more valuable. Utilizing Short Messaging Service technology and integration of social media will provide the “GenNext” to take notice and integrate with your brand. Stay with us as we try to go beyond the scope of traditional by serving clients in this new world of mobility and digital entertainment.

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The Power of Ten: Social Marketings New World Order

Posted by Steve Pollack     1 Comment     Tags: Branding, Marketing, Real Estate, Website Design
11/15/09  We have all read about or participated in six degrees of separation. The concept is based on the small world phenomenon and made famous by a board game Six Degrees of Kevin Bacon which rests on the assumption that any actor can be linked through their film roles to Kevin Bacon. This human web is [...]
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11/15/09  We have all read about or participated in six degrees of separation. The concept is based on the small world phenomenon and made famous by a board game Six Degrees of Kevin Bacon which rests on the assumption that any actor can be linked through their film roles to Kevin Bacon. This human web is playing especially true in our new online world order.

This gets me to my most recent experiences of developing and using online networking to reach what I call Power of Ten. Reach out to ten people. Ten people who need you or your product, who will listen to you, and hopefully trust you. Those ten people need what you have to sell, or want it. And if you win them over and they cannot live without your product or service, then you’ll win. If they love it, they will each find you ten more people (or a hundred). Repeat exercise until momentum gets going.

If they don’t love it, you need a new thing to sell. Start over or take their feedback and adjust your offering.

Your business grows. Not as fast as you want, but faster than you could ever imagine.

This Power of Ten approach changes the posture and timing of everything you do. Learn to use all the online tools at your disposal; Facebook, LinkedIn, Luxury Marketing Council website, Twitter… Get these New Influencers in your Power of Ten.

You can no longer market to the anonymous masses. They’re not anonymous and they’re not masses. You can only market to people who are willing participants. Like this Power of Ten..

The timing means that the idea of a ‘launch/opening/product release’ and press releases and the big unveiling is nuts. Instead, plan on the gradual build that turns into a tidal wave. Organize for it and spend money appropriately. The fact is, the curve of money spent (big dump, then a trickling stream, then a dry tap) is precisely backwards to what you actually need.

Three years from now, Paul Gillin and Seth Godins advice will be so common as to be boring. Today, it’s almost certainly the opposite of what most are doing.

I thought I would suggest a read of the week, this one is free online:
download Seth Godin Tribe’s here

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Steve Pollack

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8/20/2010
8:57 p.m.
Keep up the amazing work!! I love how you wrote this and I also like the colors here on this site. did you create this yourself or did you outsource it to a coder??
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