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Social Media: The Next Revolution
Posted by Steve Pollack
2 Comments Tags:
Advertising, Communication, Facebook, Marketing, Networking, Social Media, Twitter, Youtube
Social media is not a fad. It is the next revolution, one affecting all generations– at least that is what some have begun to argue. People are turning to networking sites for virtually everything: finding jobs, soul mates, personal communities, products, news and other miscellaneous information. By now the list of social networking sites [...]
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Social media is not a fad. It is the next revolution, one affecting all generations– at least that is what some have begun to argue. People are turning to networking sites for virtually everything: finding jobs, soul mates, personal communities, products, news and other miscellaneous information. By now the list of social networking sites out there tops well over five hundred. Yet, the ones at the forefront are Facebook, Twitter, and YouTube.
According to Socialnomics, Facebook gained over 200 million users in less than a year! That is just behind China and India in terms of population. Social networking is changing the way people interact and reach out to one another; friendships can be made or rediscovered with just a click of the mouse. However, these sites are not only making an impact in the personal and not always so private social world but also in the business world. 80% of companies are using social media for recruitment and there are over half a million users on LinkedIn, spanning over 200 countries and territories worldwide.
Marketing and advertising are given a whole new boost with social media sites. Individuals can promote themselves and create their own brand, updating online portfolios and forming connections with professionals, future business partners, and making referrals. As a result, traditional advertisements are not making the cut with today’s audience. People put more trust in their peers when it comes to products than in marketer controlled television and print ads. Websites like YouTube, forces advertisers to be creative, innovative, and constantly in tune with consumer opinions and needs or they will fall below the mark. But, as Rob Key of Converseon has said, “[t]his isn’t a direct marketing tool, this is human communication.”
Many thought that these social networks would have disappeared just like mullets and acid washed jeans did after the 80s. Little did they know that these social networks have made themselves into multi-million dollar companies and are here to stay!