GenNext New World of Mobility is a Reality

Posted by Steve Pollack     No Comments     Tags: Applications, Branding, Marketing, Mobile, Website Design
2/19/10  Youth of today do not use email much unless they want to attach something or contact a dinosaur like me.  They text or IM.  When sending text or instant messages is too much work, they post to all of their friends at once, on Facebook, MySpace or Twitter.  I have observed this first hand and [...]
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2/19/10  Youth of today do not use email much unless they want to attach something or contact a dinosaur like me.  They text or IM.  When sending text or instant messages is too much work, they post to all of their friends at once, on Facebook, MySpace or Twitter.  I have observed this first hand and as marketers, here is all you need to do your own focus group.

Go to any mall, high school event or college dorm and watch as ”GenNext” conduct  multiple IM sessions, search for info or music, watch TV, do homework, respond to text messages, and talk on the phone all at the same time.  Today’s youth are driving the mobile revolution and they actually believe they will die faster from mobile phone deprivation than if they stop breathing.  Computers are important; mobile phones are basic necessities.

As we make the switch from mass media to internet to mobile everything about communicating with “GenNext” has changed, it has made their messages to each other just as important as our messages to them. This new audience needs speed, is bombarded with media, talks to each other constantly, and gives lots of feedback that they want to be heard.  Thanks to today’s technology, we can now address each of them individually, and even know where they are when we send them messages. Marketers had better understand the technology that makes all this possible. We need to be fast, interactive, mobile and individual. We need to know what will capture their attention in the seconds available so they’ll see our messages at all. This is pretty hard to do, and the mobility and technology of today’s phones makes it even harder. But the precision and individuality of mobile devices also makes it more valuable. Utilizing Short Messaging Service technology and integration of social media will provide the “GenNext” to take notice and integrate with your brand. Stay with us as we try to go beyond the scope of traditional by serving clients in this new world of mobility and digital entertainment.

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